There’s something special about a Ram truck. The loud engine, bold look, and strong presence make it impossible to ignore. But Ram trucks aren’t just built for hauling loads or handling rough terrain anymore—they’ve become symbols of culture, freedom, and personality.
From music videos to blockbuster films, Ram trucks are everywhere in pop culture. And more often than not, the trucks you see on-screen are leased, not owned. A Ram lease lets filmmakers, artists, and brands access the newest, coolest models without a long-term commitment.
Ram Lease in the Movies: Built for the Big Screen
Why Filmmakers Choose Ram Trucks for Action and Drama
Ram trucks are big, bold, and built tough, which makes them perfect for intense movie scenes. Whether it’s a gritty Western, a police chase, or a survival thriller, Ram trucks look right at home. But beyond the tough exterior, there’s a practical reason why production crews love using leased trucks.
Benefits of leasing Ram trucks for film production:
- Cost savings: Buying a fleet of trucks for one film is expensive. Leasing helps studios get the vehicles they need at a fraction of the cost.
- Latest models: Films often want vehicles that look fresh and modern. Leasing allows access to brand-new Ram trucks, complete with advanced features.
- Flexibility: Once shooting wraps up, the trucks can be returned. There’s no need to deal with storage or resale.
- Custom options: Leased trucks can be customized with decals, lights, and paint to fit specific movie scenes or characters.
Real examples in movies:
- In the movie Sicario: Day of the Soldado, the raw intensity of the desert border scenes is made even more real by the use of Ram trucks. Their power and off-road ability add to the film’s tense, action-filled tone.
- In Hell or High Water, set in rural Texas, the presence of rugged pickup trucks—including Rams—helps paint a picture of small-town life and struggle.
Ram Trucks in Music Videos: From Country Roads to City Streets
A Favorite Among Country and Hip-Hop Artists
When it comes to music videos, visuals matter. Ram trucks make a strong statement on screen, which is why they’re so popular in both country and hip-hop videos.
In country music, Ram trucks represent:
- Freedom: Rolling down backroads in a Ram is the visual equivalent of open-air freedom and rebellion.
- Tradition: Country artists love the image of a tough, reliable truck that’s been passed down or always by their side.
In hip-hop and urban music, Ram trucks give off:
- Power: Their size and roar make them look dominant in city scenes.
- Luxury and style: High-trim Rams come with leather interiors, touchscreen displays, and chrome finishes that show off success.
- Uniqueness: Not every artist wants a sports car—some go for a tricked-out truck to stand out.
Ram in TV Shows: The Silent Character
How Leased Rams Appear on the Small Screen
Unlike a fast-paced action movie or a flashy music video, TV shows rely on long-term consistency. Still, vehicles from a Ram lease continue to appear in all types of shows—crime dramas, family series, and even reality programs.
Example of Ram trucks on TV:
- In shows like Yellowstone, Ram trucks are a natural part of the ranch setting. The show’s characters ride them through fields, up mountains, and into conflict.
Ram Commercials: Iconic Ads with Big Emotion
How Brands Use Leased Trucks to Tell Big Stories
If you’ve seen a Ram commercial, you know they go beyond selling trucks—they sell a lifestyle. Whether it’s a Super Bowl ad or a 30-second spot during prime time, Ram trucks are presented as powerful, emotional, and uniquely American.
One of the most iconic commercials, “So God Made a Farmer”, paired Paul Harvey’s moving speech with images of hardworking Americans and tough Ram trucks. That ad didn’t just sell vehicles—it built a cultural image.
Why is leasing used in commercials?
- Access to multiple units: Ads often require several trucks for different shots, and leasing helps secure them quickly.
- No depreciation worries: Once the commercial airs, the trucks aren’t needed anymore. Leasing means they can be returned without losing value.
- Up-to-date branding: New features or trims are often highlighted in ads. Leasing the latest Ram ensures the message is current.
Conclusion
From dusty roads in a country music video to the heat of a cinematic showdown, Ram trucks are everywhere in pop culture—and the Ram lease is what helps put them there. For creators, artists, and even everyday drivers, leasing a Ram opens the door to power, flexibility, and modern style.
In the entertainment world, leasing allows access to the newest trucks for short-term needs—without the commitment or cost of ownership. And for the rest of us, it means we can experience the same performance and prestige seen on the screen.
FAQs
- Why are Ram trucks leased for movies and shows instead of being bought?
Leasing is cheaper, more flexible, and allows studios to use brand-new models without long-term costs. It’s the smart way to feature fresh, powerful vehicles in short-term projects. - Can I lease the same Ram models seen in music videos or films?
Yes! Most of the Rams seen in pop culture are standard dealership models. You can lease the same trims with similar features and styles used on screen. - Is leasing a Ram better than buying one?
It depends on your needs. If you like upgrading often, want lower monthly payments, and don’t want to worry about long-term repairs, leasing is a great option. - What’s included in a Ram lease?
Leases usually include warranty coverage, routine maintenance options, and flexible terms. You can often choose your mileage limits, features, and trim level to match your lifestyle.
