Branded for Utkarsh Bhandarkar / Desire Draft
Contents
1. TOFU (Top of Funnel) – Awareness
Goal: Get eyeballs on your brand & content
Tactics:
- Live Law Guest Posts & Explainers (e.g. Dowry Deaths: IPC 304B/498A)
- Legal Reels on Instagram/LinkedIn
- Press Releases or Legal Opinions (Desire Drafts)
- Paid Ads to niche groups (students, HRs, startups)
KPIs:
- Reach, Video Views, Blog Traffic
2. MOFU (Middle of Funnel) – Engagement
Goal: Build credibility and get contact info
Tactics:
- Lead Magnet PDF: “Legal Checklist for Startups”
- Free Webinars (e.g. “Know Your Rights”)
- Legal Explainer Email Series
- WhatsApp Broadcast: “Legal News in 30 Secs”
KPIs:
- Downloads, Webinar Signups, Time on Site
3. BOFU (Bottom of Funnel) – Conversion
Goal: Convert into client or qualified lead
Tactics:
- 1-on-1 Consultation via Calendly
- Client Case Study Sharing
- Retargeting Ads on Legal Content
- WhatsApp Chatbots for quick queries
KPIs:
- Consult Bookings, CTR, WhatsApp Engagement
4. Post-Funnel – Retention & Advocacy
Goal: Build brand advocates and retain clients
Tactics:
- Monthly Legal Newsletter
- Google Reviews & Referrals
- Telegram/WhatsApp Community
Retention Strategy:
- Share regular updates, exclusive webinars, and tips
Tools Suggested
- Website: WordPress or Framer
- CRM: Google Sheets, WhatsApp, Mailchimp
- Ads: Meta Suite & Google Ads
- Design: Canva + After Effects
- Publishing: Live Law for content & SEO backlinks
Funnel Flow Snapshot
| Stage | Asset Type | Example |
|———–|————–|————————————- |
| TOFU | Blog / Reel | “IPC 498A Explained in 30 Secs” |
| MOFU | Lead Magnet | “Free PDF: Consumer Rights Explained” |
| BOFU | CTA Offer | “Book a Rs.99 Legal Consult Today” |
| Retention | Email + Group| “Join Our Legal Daily Roundup” |
