Today’s marketing and advertising space is filled with ads, sponsored posts, and influencers promoting brands and products they probably have never used. Standing out and creating a unique marketing campaign can be challenging for many businesses.
The goal is to curate creative ideas without blowing your budget. But how can you do that in today’s world? Enter custom-printed products — creative marketing items for building visibility and customer loyalty.
There are many options, depending on your budget. However, in this article, our main focus will be on custom-printed tote bags.
Walking Advertisements
Let’s face it; most promotional items can sometimes go unnoticed for a couple reasons. One, they are often too small; two, they are kept in purses or pockets most of the time. But tote bags are different and bring more value to the table.
They are practical, versatile, and reusable. Whether someone is packing for a picnic, making a trip to the gym, or heading to work, a stylish tote bag turns them into a walking billboard. Everywhere they go, your brand gets unlimited and free advertisement.
Cost-Effective and Excellent ROI
Running a TV ad or sponsoring a social media campaign costs a lot. Social media influencers also charge high fees with zero guarantees of conversion. Additionally, your digital ads will vanish after the campaign is over.
However, well-designed custom-printed tote bags can last a lifetime. You will also spend less if you order branded tote bags in bulk.
The goal is to ensure you use high-quality fabric and printing options for longevity. A year or two later, you will still be earning impressions and visibility from the tote bags. This is something you cannot achieve with influencers posting paid posts or by running a fleeting ad on TV.
Unlimited Creativity When Designing Custom-Printed Tote Bags
With tote bags, you have a blank canvas to showcase your creativity. The space is also big enough, unlike what you get with hats, pens, badges, and keyrings. Do you want to showcase your brand logo only, or do you want an illustration reflecting your products and services?
The options are unlimited, and you can explore your creativity. You can take inspiration from other businesses using custom-printed tote bags to market their brand.
The goal is to create a design that people find appealing. Designs that resonate emotionally can spark conversations and earn you new customers. Add a catchy phrase or art that aligns with your mission, and customers will want to be associated with your brand.
King of Versatility
This is one area where tote bags win and dominate hands down. Tote bags fit well in almost all kinds of setups, both formal and casual.
Check this out. Instead of giving away business cards at trade shows or festivals, why not distribute totes from RocketBags? They are harder to lose and easy to distribute. Many people love useful freebies, so they won’t turn down free totes.
You can also include custom-printed tote bags as part of your product launch. Fitness enthusiasts and techies will prefer getting a free bag rather than another mug or pen.
People Love Freebies Like Custom-Printed Tote Bags
We all like getting free stuff if it is useful. The chances of people throwing your product brochures and business cards away are very high. It is even worse if yours is the fifth business card or flyer they are receiving at the event.
However, this isn’t the case when it comes to tote bags. Hand them out as gifts or giveaways. Your customers and potential clients will feel valued because it is an item they can keep and use daily.
How to Nail Your Tote Bag Strategy
- Quality Matters
This should never come as an afterthought. Use eco-friendly fabric to make your bags more appealing to the eco-conscious public. A flimsy bag will tarnish your brand and will have a negative impact on the marketing campaign.
- Design with Purpose
Design isn’t about printing colours and text on the tote bag. It goes deeper. Think about how you will capture the public’s attention. Also, ensure there is a perfect balance between aesthetics and storytelling.
Collaborate with artists and draw inspiration from local art. While at it, keep it simple. Sometimes, a simple logo and business slogan can be enough to woo the masses.
- Develop a Solid Distribution Plan
Give away the bags at trade fairs and community events. You can also run social media competitions and give the custom-printed tote bags as prizes. Think about creating limited edition designs for your loyal customers.
