By Tim Parmeter
As someone who’s spent years guiding aspiring entrepreneurs into business ownership, I’ve often been asked, “Should I buy a franchise or start something from scratch?” Both paths can lead to success, but they each offer distinct advantages—and challenges. Whether you’re craving the freedom of building your own brand or the structure of an established system, understanding the pros and cons is essential.
Franchise Ownership: Plug Into a Proven System
Franchise ownership is often seen as the “business in a box” option. You’re buying into a proven concept, one that’s been tested and refined. A good franchise has already figured out the branding, operations, marketing, and customer experience. You’re not reinventing the wheel—you’re driving a vehicle that’s been road-tested.
Pros of Franchise Ownership
- Established Brand Recognition: You’re joining a system with existing customers who already know and trust the brand. This gives you a jumpstart on credibility and visibility.
- Training and Support: Most franchises offer comprehensive training programs, covering everything from operations to marketing. Ongoing support helps you navigate challenges as they arise.
- Easier Financing: Lenders tend to view franchises as less risky because of their proven systems. This often makes securing funding easier than going it alone.
- Operational Blueprint: Franchises come with systems and processes in place, making operations smoother and more efficient, especially for first-time business owners.
Cons of Franchise Ownership
- Upfront and Ongoing Costs: Beyond the initial franchise fee, there are ongoing royalties and marketing contributions. These costs can eat into profits over time.
- Less Flexibility: Franchises have rules. If you’re someone who wants to make all the decisions and innovate constantly, you may feel limited by the structure.
- Shared Reputation Risk: You’re tied to the franchise’s reputation. If another franchisee makes headlines for the wrong reasons, it can affect your business.
Starting from Scratch: Build Your Dream Your Way
Launching an independent business offers complete freedom to bring your vision to life. You control everything—concept, branding, and operations. For creative entrepreneurs, this can be the most rewarding option.
Pros of Starting from Scratch
- Creative Freedom: You make the rules, from branding to product offerings. You’re free to pivot, rebrand, and experiment without approval from a corporate office.
- Full Profit Potential: There are no royalties or mandated fees. Once you cover your expenses, every dollar of profit is yours.
- Brand Legacy: You’re building something that is uniquely yours. The success and reputation of the business rest solely in your hands.
Cons of Starting from Scratch
- High Risk: Without the backing of an established system, there’s a greater chance of failure. You’re learning through trial and error.
- Steep Learning Curve: You’ll need to figure out every detail—hiring, marketing, operations—often with limited support.
- Financing Hurdles: Lenders are typically more cautious when it comes to independent startups, making funding harder to secure.
Which Path Is Right for You?
Choosing between franchise ownership and starting your own business comes down to your goals, risk tolerance, and personality. Franchises offer structure and support; starting from scratch offers freedom and control. Neither is inherently better—only better suited to the individual entrepreneur.
— Tim Parmeter
Founder, FranCoach
Helping people take the guesswork out of business ownership
