Holiday shopping starts earlier every year, and that means fashion brands can’t afford to wait until late December to ramp up their online visibility. Unfortunately, with so many brands competing for attention, you can’t afford not to have a strong presence in search results.
That is why SEO is a powerful asset. Naturally, ranking for relevant keywords and building brand authority is crucial all year round. But when comes Christmas, you want to invest in SEO to strengthen your positioning further. This is where you want to incorporate quality link-building for holiday-focused keywords on top of your strategy. It can play a major role in helping your brand climb search results and attract new audiences, all the while increasing your organic trust.
Now is the perfect time to be looking for link-building services that can kick-start your Christmas SEO plans. We’ve compiled a list of the top 5 best services this year.
Why Invest in SEO Ahead of Christmas
The weeks leading up to Christmas bring one of the biggest sales opportunities of the year for fashion businesses. Paid ads can help with quick visibility, of course, but they can become expensive during the festive season.
SEO, on the other hand, strengthens your presence in search results naturally. It helps you reach customers who are already searching for the products you sell.
Ideally, you want to start early (and earlier) with SEO as it takes time to build momentum. But if you are choosing link-building, you can leverage the authority of the pages linking back to your site for visibility, even during the Christmas rush. While this doesn’t replace a strong SEO strategy throughout the year, it can be useful to improve your online visibility when you need it most.
To do this, you need reliable link-building services that can get the job done fast and well.
fatjoe – Best All-Round Link-Building Service for Fast Holiday Growth
Widely trusted by agencies, fashion brands, and e-commerce businesses, fatjoe offers scalable SEO solutions that are ideal for real growth during competitive seasons. Their services include blogger outreach, copywriting, keyword-focused blogging, and website content, which you can pair with link-building options to rank higher in search results.
You can order backlinks based on special Domain Rating (DR) and also choose placements that are more relevant to your niche. Combined with additional options, like the blogger outreach services, this is a valuable tool for seasonal visibility and building trust before Christmas.
Worth noting, this year, fatjoe’s only sale of the year, Black Friday SEO deal, is attractive: The first 2,000 orders receive 10% off existing wholesale pricing, making it the best time to stock up on link-building services.
Pros:
- Scalable services
- High value results
- Fast turnaround
- Easy ordering
- Access to niche-relevant bloggers/sites
Cons:
- No pre-order consultation
- Limited bespoke strategy options
LinkBuilder.io – Good for High-End Bespoke Link Building
If you prefer a more tailored approach, LinkBuilder has a strategic backlink service with custom features. The agency builds a hyper-custom link-building campaign that aligns with your niche, which can be available for fine jewelry and high-fashion brands.
This comes with additional research from the agency and a competitor backlink analysis, too. However, it is worth mentioning that while results are impressive, the service comes at a premium cost. It also takes time to deliver, which can be problematic when you’re short on time, like just before the Christmas season.
Pros:
- Bespoke, strategy-led campaigns
- Focus on hyper-relevant backlinks
Cons:
- High monthly retainers
- Not ideal for small brands
- Not ideal for large volumes of links
- Not ideal for rush periods
Authority Builders – Matt Diggity’s High-Traffic Guest Post Service
Authority Builders is a great choice for fashion brands that want to attract visitors from high-traffic, trustworthy websites. The company was founded by SEO expert Matt Diggity to offer a service that focuses on creating genuine traffic with guest posts on real sites.
This is designed to boost rankings and brand credibility in the long term, which can be problematic if you are looking at a quick fix before Christmas. Here, the emphasis is on quality, which means you can filter placement opportunities based on different criteria, from traffic levels to SEO metrics. You can also target blogs and publications based on niche, so you know they are relevant to your business.
If your priority is to gain authority through placements on reputable sites, then this is a decent solution. However, you need to consider that placements on high-traffic and reputable sites come at a higher cost. That is why this service is best suited for brands that want a high-quality SEO push throughout the year, rather than a high-volume SEO boost for the festive season.
Pros:
- Real-sote guest posts with organic traffic
- Focus on authority and niche relevance
- Visible site metrics shared pre-order
Cons:
- Higher placement costs
- Best for low-volume orders
The HOTH – A Go-To for Bundled SEO Services
The HOTH is a preferred option for brands that look for a wide range of SEO services under one roof. Indeed, their list of services includes guest posts, local SEO, managed monthly services, content creation, and link-building packages. If you want an all-in-one solution to boost your online presence, this is a good brand for it.
Bundled services can be particularly useful when you are preparing for Christmas to create a cohesive strategy. With ongoing support, you can also build visibility through the entire holiday shipping period.
Where’s the catch? Link quality and relevance vary a lot, and valuable placements need additional upgrades.
Pros:
- Wide range of SEO services
- Sclaable bundles
Cons:
- Link quality may vary
- Relevant links are more expensive
- Not suitable if you want only link-building
Loganix – For Local SEO and Niche Targeting
Loganix is a great fit if you want to boost online presence and local search, so this is perfect for those with a physical location. The company offers high-quality link placement, local citations, and niche-relevant SEO services to reach local shoppers.
The focus on quality is high, but it is also synonymous with high costs. Besides, the local targeting can be an issue for online-only brands.
Pros:
- Strong on local SEO
- High-quality, niche-relevant placements
Cons:
- High price point
- Not suitable for bulk link orders
The Verdict
Partnering with an agency to hit your link-building goals this Christmas is the best way to boost visibility during the festive season. All of the options have pros and cons, but they are all renowned for delivering top-notch services. So, it’s up to you to compare and find the one that meets your objectives the best.
