Ask ten agencies to explain their creative process and you’ll usually get a load of waffle about “collaborative synergies” or “brand-aligned ideation frameworks.” Translation: they make it up as they go along. Deuce Studio, on the other hand, keep things refreshingly grounded. For a Packaging Design Agency London, their process is surprisingly old-school — in a good way.
It always starts with research. Not the boring academic kind, but real-world digging. Who’s buying the product? Who are they choosing instead? What’s happening on the shelf? What’s happening in culture? Deuce treat insight like the backbone of creativity, not an afterthought. Without it, the design’s just decoration.
Once they’ve got the facts, the pencils come out. Yes — actual pencils. Their early stage is full of quick sketches, rough ideas, scribbles, experiments. It’s messy, it’s human, and it avoids the trap of jumping straight into a computer where everything looks too polished too early. You can tell a lot about a studio by whether they’re willing to get their hands dirty.
Then things start tightening up. The team explore directions — some bold, some subtle, some downright weird. They don’t shy away from pushing clients either. If they think the safe option is going to blend into the background, they’ll say so. It’s London after all. Competition’s brutal.
After that, the digital tools come in to refine the concepts into proper, recognisable routes. Typography, colour palettes, illustration styles, tone of voice — everything starts coming together. The intention is always the same: to build packaging that knows exactly who it’s talking to.
Before final approval, they test. A lot of agencies skip this part because it takes time and sometimes bursts egos. Deuce Studio mock up shelf visuals, smartphone views, social ads, even distance tests. What looks brilliant in a design studio can look completely lost in a fluorescent supermarket aisle. They’re not interested in surprises later on.
By the time a design gets through their full process, the thing is ready for the real world. Not just for the printer, but for the shelf, the digital shopfront, the customer’s hand. It’s why their work has that “finished” feel — intentional, considered, cohesive.
A lot of agencies talk a big game. Deuce Studio simply know how to build packaging that works. And in this city, that’s worth its weight in gold foil.
