On the one hand, we have automated conversations, and on the other, chatbots. When we talk about automation, we refer to a system capable of interacting with customers in a constant, immediate, and personalized way, without the need for human intervention. Therefore, it’s a perfect tool for companies that need to increase productivity time and reduce routine tasks. Now, chatbots are intelligent programs that work alongside automation and other functions to create a fluid work routine.
In this way, all these intelligent functions can be combined with a capable program like chatbots. These intelligent functions, combined with automation, can optimally converse and manage with users, who need to feel confident and satisfied with each experience provided.
In this article, we take the time to talk to you in depth about this equipment so that you can achieve the best results.
Let’s get to it!
El Rol de los Chatbots en la Automatización
Los chatbots pueden trabajar junto con varias funciones gracias a su medio automatizado que cubre a la perfección las distintas necesidades de cada empresa. Ahora, te contamos más al respecto:
Types of Chatbots and How They Are Used
The types of chatbots are those that you can use and benefit from the type of business you own. For example, you can choose:
- Chatbots in customer service: These focus solely on providing pleasant and efficient service so that companies can improve their experience and increase satisfaction.
- Chatbots in marketing: These focus on generating effective campaigns to increase a company’s productivity. They are primarily used to help teams reduce unproductive tasks.
- Chatbots in e-commerce: These function as a virtual assistant that advises customers on choosing and purchasing the product or service they’ve been waiting for.
We will go into more detail on each of them later.
AI-based chatbots vs. rule-based chatbots
Now, you have the option to work with two types of chatbots: traditional chatbots, which have preprogrammed responses, i.e., rules-based systems; and artificial intelligence chatbots, which use advanced technologies to understand and respond to customer queries in a natural and fluid manner.
Automated Chatbot Use Cases in Different Sectors
Generally speaking, chatbots are tools that work beyond sending messages or managing sales; they can also be integrated into different areas of the market, including:
Chatbots for customer service
These are ideal tools for serving customers and providing optimal service by resolving issues, answering questions, or simply interacting to create greater connection and engagement. One of the most widely used tools, as it allows for greater conversational flow thanks to its 24/7 service.
Chatbots in e-commerce: Boosting sales
Thanks to its personalized analysis of each customer, the chatbot can recognize user preferences. It achieves all of this through its intelligent and automated work, segmenting conversations and cataloging actions. This allows it to send appropriate posts and promotions that will ultimately attract and convert customers, and then guide them through the entire sales process.
Use of chatbots in healthcare and other sectors
On the other hand, chatbots are also capable of scheduling appointments, providing financial support, handling minor emergencies, guiding customers through basic procedures at home, and much more.
Implementing Automated Chatbots on Popular Platforms
Among the popular and effective channels for managing conversations through automation is WhatsApp. This platform, implemented with chatbots, allows businesses to interact quickly and efficiently with a personalized, real-time experience:
How to implement a chatbot for WhatsApp
To start implementing a WhatsApp chatbot, you must select the ideal CRM and consider the type of service you need. If you currently have a small business and just need to communicate and increase your leads, WhatsApp Lite is ideal for you. However, if you currently have a rapidly growing business, the best option is the WhatsApp Business API, which will allow you to send bulk messages to potential customers you haven’t registered.
Then, follow these steps to start automating your messages:
- Select the appropriate CRM plan for your operation;
- Integrate a phone number that isn’t connected to a WhatsApp account;
- Create a personal Facebook profile;
- Have a company Facebook page connected to your personal profile.
After that, create your first message template to serve your customers, and that’s it! Start operating and growing thanks to its excellent results.
How to build a chatbot in Kommo
Other popular channels: Facebook Messenger, websites, and mobile apps
Now, chatbots, beyond integrating with WhatsApp, are also capable of working with other platforms in a versatile way, including other social networks like Facebook, Instagram, or Telegram. They could also be used with email marketing or directly from your website. Regardless of the site chosen, the service will be the same: optimal, consistent, and tailored to customer needs.
Benefits of Chatbot Automation for Businesses
If you still have any questions about this program, we’ll tell you all the benefits it offers when it comes to creating effective and satisfying results:
Reduction of operating costs
By being able to operate automatically, you can delegate all the repetitive and unproductive tasks that were wasting your operators’ time to this system. This gives you the opportunity to reduce costs in terms of training and hiring additional agents, allowing you to focus on an optimal team for sales production.
Improved customer service efficiency
Due to their capabilities and the strategies they use to evaluate each customer, chatbots are the ideal tool for improving customer service efficiency. This is all thanks to the user analysis they provide to personalize each interaction and the availability of management and guidance throughout each sales funnel process.
24/7 availability and real-time response
By working with AI, customers will be served seamlessly 24/7. Best of all, responses will be immediate, even if your team is away from business hours, which will increase customer loyalty and engagement.
Conclusion: Why is integrating a chatbot a good option?
As we’ve seen throughout this article, chatbots are exceptional programs that adapt seamlessly and seamlessly to your customer service. Beyond that, they can improve your communication with your customers, creating greater innovation and efficiency quickly and securely.
Ultimately, it would be a waste of time to try it out. We assure you that once implemented, you’ll see positive changes in every interaction and conversation. Don’t waste any more time!
