You walk into the exhibition hall, coffee in hand, feeling excited to showcase your business. But as you pass the other stands, sleek, inviting, and well lit, you glance at your budget notes on your phone and feel a knot in your stomach.
How did the stand next to you get that professional look without spending a fortune?
Trade shows are one of the best ways to get your business in front of customers, but let’s be honest, they can burn through your budget fast. Shell scheme stand hire, graphics, last-minute furniture, extra power sockets, hidden fees costs sneak up before you even realise it. You don’t have to load your wallet to have a stand that turns heads.
The truth? A successful exhibition does not mean spending more money. It’s all about spending smartly. By planning, making clever choices, and knowing where to save, you can create a stand that looks professional and help you meet your goals without leaving with a financial headache.
Keep your budget in check and ready to exhibit with confidence. There are many cost-saving tips when you make the most of your next exhibition, so you can focus on what matters: growing your business.
What are Shell Scheme Booths?
A shell scheme is a term commonly used in the exhibition industry. Shell scheme booths are standardized, pre-fabricated exhibit setups designed to provide uniform space for businesses to display their products. These booths consist of modular panels, often made from lightweight materials such as aluminum.
The panels are typically covered with fabric or shell scheme graphic boards, contributing to a clean and professional appearance. This setup not only attracts potential customers but also facilitates brand promotion through effective trade show displays.
Customization Option For Shell Scheme Booths
A custom exhibition shell scheme is a cost-effective option. It is usually used to enhance your exhibition presence. It offers unique opportunities to reflect your brand identity and captivate visitors.
Infill Panels: Your shell scheme booth is through the use of infill panels and accessories. Infill panels can be tailored with various colors or textures to create a distinctive appearance that aligns with your brand’s image.
Lighting and AV integration: These play an important role in the customization of shell scheme booths. Effective lighting choices and AV equipment like screens and speakers can elevate the booth’s atmosphere and create a memorable experience.
Go For Digital Instead of Printed Brochures
The main intention of any brochure is to sell more products. The main point is how you capture your client’s attention. Printed brochures, handling something physical to the clients you speak to, makes you more memorable and can reduce distribution costs.
If you want to attract more clients at once, you should choose digital brochures. They can lower the cost as you can simply email a link for download. This approach can generate more leads and target the market more directly.
Breakdown Your Exhibition Budget
If you are a new person in your business, you may have no idea how to manage your budget. The first step is to decide how much you intend to spend on your exhibition space.
The size of your space will largely depend on your exhibiting objectives, so you should allocate around 25% of your overall exhibition budget.
There is no point in overspending on an expensive space at an exhibition only to show up with an underwhelming exhibition shell scheme. While there is a wide range of electronics you can incorporate into your shell scheme, it’s best to keep spending on extras like AV features and furniture to a minimum.
Upgrade your Shell Scheme Exhibition Space
Upgrading your shell scheme space can help you manage your budget more effectively and inspire excellent ideas. Here we discuss several ways to optimize your shell scheme exhibition stand space.
Portable Lightbox Exhibition Displays: This option can bring your vision to life and brighten your brand. This range is fully customisable, allowing you to create a variety of display setups with captivating graphics easily.
Custom Banners: Visually striking banners and graphics are essential for making your exhibition space stand out. Banners offer a versatile solution for promoting your brand or message.
Look Out For Hidden Electricity Costs
It is a good idea to discuss the electrical cost before your exhibition. You should inform the organization how many sockets you will need for your stand and discuss the overall budget in advance.
The less technology you use at your exhibition, you will need and the less you will need to pay. To reduce the electricity costs, you should use a minimum of sockets and cut down on non-essential appliances that consume a lot of power. If you want a budget-friendly exhibition, consider avoiding energy-intensive lighting and opting for cost-effective LED lights instead.
Purchase Reusable Stand
A reusable stand can help stabilise your budget. It means all components are brand new, and you own the entire booth to reuse repeatedly. Just make sure to choose the same booth location each time.
This way, you won’t need to pay for fabrication costs again since everything is already paid for. A pre-built booth has its benefits. If you have events closer together, you can simply pack your booth after the first event and ship it to the next location. This is great to maximise your exposure with minimum effort.
Long Term Planning
You should get in touch with the event organisers early to secure a good spot. Look through your calendar and identify which events are most suitable for your business. This type of planning helps to stabilise your budget and increases your chances of attracting clients’ attention.
The more events you book, the better. It means you can use your booth more often, gain more exposure, and increase opportunities for networking and partnerships with other companies.
Final Overview
Finally, there are various ways to reduce the cost of your exhibition if you are planning to attend an event and are unsure where to start or how to approach it. You can seek advice from the industry leaders. The exhibition has been in the industry for years, offering guidance and executing beautiful stands with many returning satisfied clients.
Multiple companies can help with your exhibition setup. For example, EMS Event planners offer a wide range of budget-friendly options. Take a step forward and cost-effectively enjoy your exhibition.
