Have you ever walked through a grocery store and picked up something just because it looked nice? That is the power of good packaging. And a big part of that packaging is the label. Custom food labels do more than just tell you what is inside. They help brands stand out, tell their story and make products sell faster.
If you are in the food business, you already know that there is a lot of competition. Your product might taste good, but if it does not look good, people might not even notice it. That is why food label printing is so important. With the right design, material and printing style, you can make custom food label stickers that make your product impossible to ignore.
Along with food label printing, many packaging suppliers also provide printing services for custom mylar bags wholesale. Custom mylar bags are used to pack various food products or any other emergency supplies. These custom mylar bags are known for their flexibility and can be customized into any shape or size.
Let us look at how you can use custom food label printing techniques to boost your shelf appeal and get more customers to notice (and buy) your products.
Why Good Labels Matter More Than You Think
Think about your last grocery trip. Did you pick a product because the label looked nice? Maybe it had bright colors, a cool design or just looked good in your hand. That is exactly what good custom food labels do, they catch the eye, make a product look trustworthy and give off the right vibe that matches your brand.
Most people do not have time to read all the ingredients that are mentioned on the product. They just make quick choices based on how a product looks. If your custom food label stickers are not attractive, you might lose potential customers before they even try your product.
Many packaging companies in the US take great pride in providing exceptional packaging services to our clients. If you want mylar bags in bulk, just share your requirements and design ideas, and they will provide you with custom mylar bags wholesale.
The Basics of Food Label Printing
Before we discuss in detail about how to design custom food labels, let us talk about the printing methods first. Not all labels are the same and how your label looks depends on the food label printing method you choose.
1. Digital Printing
Digital printing uses tiny droplets of ink to create sharp images. This is ideal for labels with fine details. If your design includes gradients, high resolution photos or multiple colors, digital printing will capture them beautifully.
- Best for small orders and frequent design updates
- Produces sharp and high quality prints
- Budget-friendly for small businesses
2. Flexographic Printing
Flexo printing is the go-to method for large scale custom food labels. It has flexible printing plates which transfer ink onto the label. This method produces prints that are durable and do not fade or smudge easily.
- Great for large orders
- Uses fast drying inks for bright colors
- Works well on many materials
3. Screen Printing
Screen printing doesn’t just make your labels look good, it makes them feel good too. It uses thick layers of ink which gives labels a textured, slightly raised effect. With screen printing you can also get special finishes like glossy or matte finish that can make your custom food label stand out.
- Adds texture and a premium look
- Ideal for luxury or special products
- Can create embossed or metallic effects
The right printing method depends on your product, your budget and the style of your brand. If you are making a small batch of homemade jam, digital printing might be best. But if you are producing thousands of snack packs, flexographic printing could be a better choice.
Design Tips to Make Your Food Labels Stand Out
Now, let us talk about how to design a label that will get the attention of customers.
1. Use Colors That Grab Attention
Colors are very important in packaging. People associate different emotions with different colors. Bright colors create excitement while soft colors give a premium and natural look. Selling spicy sauces? Reds and oranges work best. Selling organic juices? Greens and yellows give a fresh feel.
2. Keep the Text Easy to Read
People should be able to read your label quickly. Avoid tiny fonts, fancy cursive writing or too much text. Only use clear and bold letters that people can read easily.
3. Use High Quality Images
Blurry or pixelated images? A big no-no because they make your product look cheap. If your label includes pictures make sure they are high resolution and sharp. Good product photos make a big difference.
4. Do Not Overcrowd the Label
Ever seen a label that has too much going on with it? Too much text or too many design elements can make a label look messy. Leave some empty space on your label. It will make your design look modern, clean and easy to read
5. Try Different Finishes and Textures
Custom food labels do not just have to look good, they should feel good too. Matte labels give a soft and classy touch while glossy ones make colors stand out. Embossing and foil stamping add an extra premium feel.
6. Match Your Brand Style
Your custom food label stickers should reflect the personality of your brand. Selling organic honey? A rustic and handmade style label works better than a sleek and modern one. Your design should match your product.
Choosing the Right Label Material
A good design is important but if the label peels off, smudges or fades, it will not matter. Here are some common label materials:
- Paper Labels: They are budget friendly and good for short term use
- Vinyl Labels: They are water resistant and durable, great for refrigerated products
- Clear Labels: They give a modern, no-label look, perfect for transparent packaging
- Foil Labels: They add a metallic shine and are used for luxury products.
Think about where your product will be stored. If it is going in a freezer or fridge, go for something waterproof. If it is a premium gift item, foil or embossed labels can make it feel extra special.
Important Information Your Label Must Have
Food labels are not just about looking good. They also need to include certain details to meet legal requirements. Depending on where you are selling, you may need to add:
- Ingredients list
- Nutritional facts
- Expiry date
- Allergy warnings
- Product weight or volume
Skipping these details can cause problems, so always double check before printing.
Test Your Labels Before Printing in Bulk
Before you print thousands of custom food labels, test a small batch first. Get feedback from customers, check how the label looks under different lighting and make sure it sticks well to your packaging.
Ask yourself:
- Does the label stay on properly?
- Does it look good on the actual product?
- Is the text clear and easy to read?
Making small changes before printing a big batch can save you money and trouble.
Conclusion
Custom food labels are not just a way to name your product, they do more than that. They help you stand out, they tell your story and they can convince customers to buy your products. Choosing the right printing method, materials and design can make a big difference in enhancing the shelf appeal of your products.
If you are ready to take your product packaging to the next level, check out Print24/7 for high quality custom food labels. Let us make your product stand out!
