Online reviews shape trust, clicks, calls, and walk-ins. For many local companies, the Google Business Profile is effectively the public facing hub where prospects decide if you are credible, responsive, and worth trying.
That is why selecting the best review management software is no longer optional. The right management platform helps you collect reviews, stay on top of a new review, respond to reviews directly, and turn customer feedback into actionable insights without burning time across different review sites.
This guide compares 11 tools in a ranked list. It is written for business owners and operators who want practical tradeoffs, not marketing slogans.
How to Choose the Best Review Management Software
Before you pick a tool, define what “winning” looks like for your business needs.
- Prioritize frictionless review collection: QR codes, NFC, and simple mobile flows tend to outperform manual reminders because they reduce steps when people are most willing to leave a review.
- Stay compliant with platform policies: Google explicitly prohibits offering incentives in exchange for reviews. If you use gamification, the experience must not be conditional on a positive rating.
- Decide Google first vs reviews across platforms like Google: Some businesses mostly live on Maps, others also need Yelp or Facebook reviews.
- Make it easy to manage reviews at scale: A single inbox, alerts, and one dashboard reduce gaps in managing reviews across multiple platforms.
- Plan your response workflow: Your team should be able to respond to customer feedback quickly, consistently, and with clear ownership.
- Look for proof, not promises: Review monitoring, reporting, and review performance trends matter more than feature lists.
- Avoid tool overlap: If you already have CRM or messaging, do you need those modules inside review management software, or just integrations?
Now, the ranked list.
Ranked list of the Best Review Management Software for 2026
1. Up Review (best for Google/ Tripadvisor review collection and local visibility)
Up Review is a complete customer review and local marketing SaaS platform that helps businesses collect, manage, and activate customer reviews while improving local visibility. It is designed for restaurants, clinics, salons, retailers, agencies, and multi-location groups that want to grow review volume and strengthen their online presence without relying on staff to manually ask for reviews.
In-store QR code game contests for review collection
The main strength of Up Review is its physical in-store game contest system using QR codes.
How it works:
- Customers scan a QR code displayed in the store.
- They access a mobile contest page linked to that location.
- To play, they complete an action, usually leaving a Google or Tripadvisor review.
- After the action, they play a short game such as a prize wheel or scratch card.
- If they win, they receive a reward chosen by the business, typically to be used on a future visit, which helps drive repeat traffic.
This approach makes review requests feel quick and engaging, which increases participation and review volume. Rewards are not tied to positive ratings, keeping the process compliant with platform rules.
Customer review management, local SEO, and customer activation
Beyond collection, Up Review provides tools to:
- Monitor and respond to reviews from one dashboard, with AI-assisted replies
- Track rating trends and reputation performance
- Manage and optimize Google Business Profile (posts, photos, optimization score, visibility)
- Run digital loyalty cards, CRM segmentation, and automated SMS, email, and push campaigns
- Use trigger-based automation for follow-ups and promotions
- Manage multiple locations with bulk actions and centralized reporting
- Update business information across platforms with presence management
Why Up Review Ranks #1 as the Best Review Management Software
Up Review covers the full cycle: high-conversion review collection, centralized reputation management, local SEO tools, and customer retention features. While many platforms focus mainly on monitoring and responses, Up Review focuses first on getting more customers to actually leave reviews, then provides the tools to manage and leverage them at scale.
Short description
A review management software that uses in-store QR code game contests to collect Google and Tripadvisor reviews, combined with centralized customer review management, local SEO tools, loyalty programs, campaigns, and multi-location reporting.
Pros
- Very strong for in-store review collection using QR codes and gamified experiences (spin-to-win, scratch cards)
- Centralized dashboard to monitor and respond to reviews with AI-assisted replies
- Built-in loyalty and CRM features (digital loyalty cards, segmentation, campaigns)
- Helpful analytics to track rating trends and reputation performance
- Suitable for multi-location businesses with centralized reporting and bulk actions
Cons
- Multi-platform coverage may be lighter than enterprise-first tools that prioritize dozens of review sources
What It’s Best For
- Restaurants, retail stores, clinics, salons, and local service businesses that want to boost reviews at the point of visit
- Teams that want to combine review collection, responses, and customer retention in one platform
Business Information
Name: Up Review
Website: https://up-review.co/en
Address:955 Av. de l’Agau, 34970Lattes, Occitanie, France
Email: contact@up-review.fr
Phone Number:+33 7 44 09 21 04
2. Guest Suite (best for a structured local marketing suite: reviews, presence, feedback)
Guest Suite positions itself as a full local marketing and reputation management suite with three pillars: customer review management software, Presence Management, and Feedback Management. In practice, that means it tries to cover review collection, centralization, response workflows, and listing consistency across directories, plus satisfaction measurement.
Guest Suite is often considered when a company wants a more complete online reputation management layer for a network, with dashboards, analytics, and operational routines built into the product experience.
Short description
A review management software and presence suite that centralizes reviews, supports response workflows, and helps standardize local visibility across platforms.
Pros
- Broad coverage across reviews, listings, and customer feedback programs.
- Designed for networks and teams that want consistent governance
- Strong fit when online business reputation depends on accurate location data and systematic review operations
Cons
- Heavier than needed if your only goal is to collect reviews on Google quickly
- Setup and change management can be a factor for smaller teams
- Less oriented toward playful, in store conversion mechanics
Who it’s best for
- Multi location businesses that need presence management plus review workflows
- Brands that want to transform customer feedback into actionable insights through dashboards and measurement programs
3. Birdeye (best for enterprise multi location reputation and listings)
Birdeye is widely used as an enterprise reputation management platform for multi location brands. It is positioned around managing reviews, listings, messaging, and insights at scale from a central interface.
In short, Birdeye is often chosen when standardization matters more than a single tactic. It is also a strong option when you need reviews across platforms, not only Google.
Short description
A multi location reputation management and listings platform built to monitor reviews, manage listings, and unify reporting.
Pros
- Strong for reviews across multiple platforms with centralized workflows
- Listings management supports brand credibility through consistent business information
- Good for larger organizations that want reporting and benchmarking across locations
Cons
- Can feel complex for small businesses
- Pricing and rollout can be heavier than lighter review management tools
- Teams may not use the full breadth if the primary goal is review request conversion only
Who it’s best for
- Enterprises and large multi location brands that want a single stack approach to managing reviews across locations
4. Partoo (best for presence management and customer conversations)
Partoo is positioned as a platform for local marketing that combines visibility, reputation, and messaging. It highlights reputation workflows, review collection options, and a unified inbox that can handle customer interactions from multiple channels such as WhatsApp and social messaging.
This makes Partoo a practical option when your challenges include both reviews and conversation handling, not just review replies.
Short description
A local marketing suite focused on online reputation and online presence, with messaging and tools to monitor reviews and improve visibility.
A local marketing suite focused on online reputation and online presence, with messaging and tools to monitor reviews and improve visibility.
Pros
- Strong presence and visibility positioning for location based businesses
- Helps centralize communication channels, which can support customer care
- Useful for organizations that want reputation plus conversation workflows
Cons
- Less specialized for gamified review collection
- Broad scope can require structured onboarding
- Some teams may still want separate analytics depth for customer sentiment
Who it’s best for
- Businesses that need to manage customer interactions and reputation from a unified inbox
- Brands focused on presence consistency and local visibility programs
5. HeyPongo (best for loyalty, CRM, and gift wheel driven activation)
HeyPongo is positioned as a marketing and loyalty toolkit that includes review growth tactics. It emphasizes capturing customer data, running SMS campaigns, and using a gift wheel mechanic to drive engagement.
Its strongest fit is when you want loyalty and CRM style activation first, with review generation as one lever inside a broader retention approach.
Short description
A CRM and loyalty focused platform that supports review growth through wheel based mechanics and customer activation campaigns.
A CRM and loyalty focused platform that supports review growth through wheel based mechanics and customer activation campaigns.
Pros
- Strong for loyalty and customer relationships with marketing activation
- Gift wheel mechanic can increase customer engagement and motivate follow through
- Good for operators who want campaigns plus data capture
Cons
- Less focused as pure online review management software than dedicated review tools
- Depending on configuration, incentives risk must be managed carefully to align with Google policy
- Not a presence management specialist compared with presence first suites
Who it’s best for
- Retail and food operators who want loyalty plus marketing activation with review generation included
6. ReviewTrackers (best for analytics and multi source monitoring)
ReviewTrackers is positioned as online reputation management software that helps brands track reviews, monitor sentiment, and generate reporting that supports operational decisions.
It is a strong fit when you care about review data trends, competitor context, and structured reporting more than tactical in store conversion tools.
Short description
A reputation management tool focused on review monitoring, analytics, alerts, and reporting across multiple sources
A reputation management tool focused on review monitoring, analytics, alerts, and reporting across multiple sources
Pros
- Strong for review monitoring, alerts, and reporting
- Helpful to track customer feedback and identify themes over time
- Good for organizations that want actionable insights and benchmarking
Cons
- Less differentiated on in store review collection mechanics
- Can be more tool than needed for very small teams
- Configuration matters to keep monitoring relevant and avoid noise
Who it’s best for
- Brands that want to monitor reviews across multiple platforms and analyze trends
7. Podium (best for messaging led review requests)
Podium is commonly used as a messaging centric platform that also supports review requests and reputation workflows. It positions reviews as part of the post sale communication loop, aiming to increase review volume through text based outreach and centralized conversation handling.
Short description
A messaging and reputation solution that helps teams request reviews and respond from a centralized workflow.
A messaging and reputation solution that helps teams request reviews and respond from a centralized workflow.
Pros
- Strong for SMS first review requests and follow ups
- Helps teams stay on top of inbound communication and reviews from one place
- Useful for service businesses where speed matters
Cons
- Less focused on presence management compared with local marketing suites
- Costs can rise with add ons
- Not designed around gamified review collection
Who it’s best for
- Service businesses that want review requests embedded in customer communications
8. Grade.us (best for agencies and white label review funnels)
Grade.us is designed as a review generation and funnel tool often used by agencies. Its positioning emphasizes white labeling, client management, and central dashboards to manage reviews and share reviews as part of marketing deliverables.
Short description
A white label review management tool for agencies that want review funnels, monitoring, and client friendly reporting.
A white label review management tool for agencies that want review funnels, monitoring, and client friendly reporting.
Pros
- Strong agency fit with white label dashboard options
- Central command center style workflow to monitor reviews and respond
- Helpful for collecting and showcasing reviews across client accounts
Cons
- Not a full presence management suite
- Less oriented toward operational customer experience programs
- Some SMBs may find it advanced if they only need basic review replies
Who it’s best for
- Agencies and consultants delivering review management tools as a service
9. AskNicely (best for customer feedback programs tied to review requests)
AskNicely is primarily a customer feedback and customer experience platform, often centered on NPS style measurement. It also includes a Review Request feature that can route happy respondents to public review links.
This makes it relevant when you want to track customer feedback and then leverage reviews as an outcome of satisfaction, rather than starting from public reviews.
Short description
A customer feedback platform that can trigger review requests from survey responses and help teams respond to customer feedback with operational workflows.
A customer feedback platform that can trigger review requests from survey responses and help teams respond to customer feedback with operational workflows.
Pros
- Strong for structured feedback capture and operational follow up
- Review requests can be connected to survey journeys
- Useful when you want customer feedback into actionable insights, not only replies
Cons
- Not primarily designed for review monitoring across dozens of public sites
- Requires process design to connect insights to public review growth
- May be more than needed for simple review response workflows
Who it’s best for
- Service organizations building an internal feedback loop and then collecting public reviews from promoters
10. Sprout Social (best for unified social media and customer review management software)
Sprout Social is best known for social media management, but it also offers review management so teams can manage reviews across the sites that matter from a single stream. This is valuable when your reputation workflow sits with a social team that already lives in a unified inbox.
Short description
A social media and reputation tool that supports review management in a unified stream, plus monitoring and reporting.
A social media and reputation tool that supports review management in a unified stream, plus monitoring and reporting.
Pros
- One place to handle social and reviews, which can improve consistency
- Helpful for teams that need to respond quickly and keep oversight
- Strong for monitoring brand reputation signals using AI at scale in listening workflows
Cons
- Not a dedicated review generation specialist
- Can be expensive relative to simpler review tools
- Local SEO presence features are lighter than presence first suites
Who it’s best for
- Marketing teams that want review management integrated with social workflows
11. Brand24 (best for social listening and broader reputation monitoring)
Brand24 is a social listening tool focused on monitoring mentions across many online sources, with sentiment analysis and alerts. It is not a classic review management platform, but it is useful for detecting reputation issues outside review sites, such as forums, news, and social spikes.
Short description
A monitoring tool for mentions and sentiment that supports reputation management beyond traditional reviews.
A monitoring tool for mentions and sentiment that supports reputation management beyond traditional reviews.
Pros
- Strong for broader mention monitoring and customer sentiment shifts
- Useful for brand reputation and PR awareness
- Helpful alerts for spikes and negative trends
Cons
- Not designed for automated review requests or review reply workflows
- You still need a review platform to manage customer reviews across multiple platforms
- Less relevant for operators who mainly want to display reviews and drive review volume
Who it’s best for
- Brands that need monitoring beyond reviews across platforms and want early warning signals
Best Practices for Managing Reviews and Improving Outcomes
These are the repeatable practices that help teams build trust and maintain a strong online reputation.
- Use a consistent review request trigger: after checkout, after service completion, or after an appointment.
- Make completion effortless: QR or NFC at the point of delight beats a link buried in emails.
- Respond to reviews on a schedule: set ownership so someone is accountable for replies and escalation of negative reviews.
- Close the loop internally: use review data to fix recurring issues and improve customer satisfaction.
- Showcase what you earn: collecting and showcasing reviews as social proof on your site can increase conversion, especially when you can display reviews in widgets or pages.
- Monitor reviews routinely: the goal is to stay on top of trends and track reviews, not just react to crises.
Frequently Asked Questions About Best Review Management Software
Are you unable to manage the overflow of reviews and struggling to analyze them?
Start by centralizing review monitoring into one dashboard, then add tagging or sentiment buckets so insights become usable, not just visible.
How does review management work?
Most tools aggregate reviews across platforms, notify you of a new review, let you respond, and provide reporting to understand review performance over time.
What do I look for in review management software?
Look for easy workflows to manage customer reviews, clear alerts, permissioning for teams, and reporting that turns customer feedback into actionable insights.
How can I follow up if customers don’t leave a review?
Use a second reminder with different timing or channel, for example SMS after a first email. Keep it simple and respectful, and do not offer incentives.
Which review management software offers the best review aggregation features?
Aggregation strength depends on which review sites matter to you. Enterprise suites typically cover more sources, while Google first tools may optimize the request flow.
What is the top solution for improving online business reputation?
The best solution is the one that consistently improves review volume, response speed, and visibility, while remaining policy compliant and operationally easy.
What is the most affordable review management software for SMBs?
Pricing varies widely. If you are a small business, prioritize the minimum feature set that removes manual work, then expand only if you truly need more channels.
What is the top rated review management software for enterprises?
Enterprise buyers typically prioritize governance, location benchmarking, integrations, and an account manager for rollout support. Birdeye and similar suites are often evaluated for that use case.
Is there a free online review management software?
Some products offer free plans or trials, but free options often limit sources, users, or automation. Evaluate what you need to manage reviews effectively.
Ready to take action on customer experience?
Start by defining response ownership, setting a review request trigger, and creating a weekly routine to transform customer feedback into operational changes.
Conclusion
Finding the best review management software in 2026 depends on what your business needs most: boosting review volume, managing responses efficiently, or analyzing feedback and reputation trends. The tools in this guide fall into three main groups: review-first conversion tools, full local marketing suites, and reputation monitoring platforms.
Up Review ranks #1 because it combines high-conversion review collection (QR, NFC, gamified flows) with centralized review monitoring, response workflows, and local visibility features, making it especially strong for businesses that want to grow reviews and strengthen local presence without added complexity.
Choose the platform that aligns with your key priorities, whether it’s collecting more reviews, managing many locations, or gaining actionable insights from customer feedback.
