SEO agencies are rapidly promoting “AI SEO” as demand for artificial intelligence in marketing grows. New industry data shows 56 percent of marketers now use generative AI in their SEO workflows. The shift has opened a wave of rebranding, although analysts note that many of these packages still rely on standard SEO practices rather than true AI driven innovation.
The AI SEO tools market is projected to grow from 1.2 billion dollars in 2024 to 4.5 billion dollars by 2033. Brands that adopt AI powered workflows report an average 45 percent lift in organic traffic and 38 percent higher e-commerce conversions. Enterprise teams report strong performance gains, with 83 percent confirming measurable improvements after integrating AI into their optimization processes.
Many agencies now label long-standing techniques as AI SEO. Keyword research, content optimization and basic audits still form the core of what is being delivered. Experts warn that the label often exaggerates the technical depth of these services. Search behavior is evolving through AI assistance, but the core ranking factors remain structure, clarity and expertise.
Before spending on rebranded services, companies should secure a strong technical foundation. This makes doing a website audit for better AI visibility a critical step. The audit identifies indexing issues, structural flaws and missing semantic signals that limit how AI systems interpret website content.
Anatolii Ulitovskyi, CEO at UNmiss says: “AI has changed how search works, but fundamentals still decide who wins. A complete website audit is the key to preparing for AI powered visibility. Without it, no amount of rebranded SEO can deliver real results.”
